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Display Science - Campaign report

[Harbour Coffee] - [Morning Brew launch]

[Everyday Mart] in-store screens, Singapore

3 creatives in rotation

Campaign pacing

Plays delivered as a share of plays booked. 100% means on target.

Campaign to dateEach dayBooked (100%)

Screen locations

Each circle is a location. The number shows the screens at that location.

Plays per day

Bars show delivered plays. Ticks show booked plays.

DeliveredBooked

Plays by day and hour

Average plays per screen, by weekday and hour. The campaign books 60 plays per screen per hour.

4570 plays per screen per hour

Plays by day of week

Share of the average daily plays for each day of the week.

    Plays by time of day

    Share of plays delivered in each daypart.

      Plays per creative

      The three creatives rotate in turn on every screen. Each creative is 15 seconds long.

      CreativePlaysShareImpressions

      Audience data - optional

      Audience profile

      Gender and age of the people near the screens.

      Gender

      Age group

      Audience interests

      Share of the exposed audience with each interest.

      Source: third-party data.

      Third-party data - optional

      Footfall attribution

      Source: third-party data

      This section is optional. Display Science can add data from this or any other third-party source to the campaign dashboard. Here, a measurement provider compares people exposed to the campaign with a control group who were not.

      Store visit rate by week

      Store visits per 1,000 people.

      ExposedControl group

      Time to visit

      Share of attributed store visits.

      Proof of play by location

      Plays and impressions for each location.

      LocationScreensBookedDeliveredDelivery %Impressions