Solutions

Software for mobility media networks

Run your own vehicle screen network, with screens inside and on top of your vehicles: content, advertiser campaigns, device care and advertiser reports, from one platform.

Dashboard totals: ad plays, engagements and engagement rateDashboard chart: audience gender in per centDashboard map: passenger taps by location in Singapore
Advertiser dashboard from a real in-car campaign in Singapore.

Show advertisers how passengers responded

Each advertiser gets a live dashboard, with ad plays, passenger taps, audience data and a map of taps by location.

Explore the campaign dashboard

Turn every ride into media revenue

Put a screen inside or on top of every vehicle, and run them all as one advertising network. Ads change with the location of the vehicle, and passengers can respond on the screen. Each advertiser sees live results. We launched our own in-car network in 2017, and we built this platform to run it.

Deployment options

One platform runs both kinds of vehicle screen, in one network or in separate networks.

In-car or in-taxi interactive media

Touch-screen tablets on the seat backs, in front of each passenger.

  • Long dwell time: the passenger faces the screen for the whole ride
  • Interactive ads: passengers tap the screen to respond
  • Engagement reports and audience measurement for advertisers
  • Ads that change with the location of the vehicle

Car-top or taxi-top media

Screens on the roof of the vehicle, for the people in the street.

  • Ads that change with the location of the vehicle
  • Schedules by time of day
  • Remote health monitoring for screens that move
  • Programmatic demand for unsold time

Feature highlights

Content management system (CMS)

Campaigns, playlists and schedules for the screen in every vehicle.

More about CMS

Dynamic creative optimisation (DCO)

Creative that changes with live data and APIs, built and tested for each screen format.

More about Dynamic creative

Geo-targeting and interactive ads

Ads change with the location of the vehicle, and passengers can respond on the screen.

More about CMS

Experience from our own in-car network

550x
more dwell time than billboard banners
51%
of passengers engaged with the interactive displays
24 hours
from ad approval to live on screen
  • Display Science launched its own in-car network in December 2017.
  • Brands that advertised on it include Audi, Zoho, FWD, Igloo, Oporto, SoCash, SRT, Tueetor and Kungfu Physics.

See the full in-car campaign dashboard

How to start

  1. Book a live demo.
  2. Start a pilot on a few sites.
  3. Roll out to the network.

Book a live demo

Detailed capability documents are available for CMS, remote device management, programmatic DOOH, DCO and audience measurement. Ask us for a copy.