pDOOH: Programmatic Digital Out of Home
API integration with major programmatic platforms.
Works with major programmatic platforms
Our CMS works with all major programmatic platforms. Programmatic platforms sell your screen time to advertisers automatically, so your screens can earn revenue from slots that no direct campaign fills.
Examples
- Vistar
- Perion
Regional and custom platforms
We can also integrate with region-specific, customer-specific and other custom programmatic platforms. The platform must provide an API integration or an HTML5 integration.
You set the limits
Programmatic ads play next to your direct campaigns and your own content. The operator sets the limits for each screen, and the CMS stays within them.
Proof-of-play
Programmatic proof-of-play is handled as part of the integrations, so each platform gets a record of the ads that played.
Adaptive Programmatic Allocation
Adjusts how often each screen asks for programmatic ads, and how many slots it offers, to the live demand for that screen. It stays within limits that the operator sets, so nobody has to tune slots by hand.
Screen-Aware Media Transcoding
Each programmatic creative is converted for the screen that plays it: its resolution, its format and its playback requirements.