Dynamic Creative Optimisation (DCO)
Dynamic Creative Optimisation: creatives driven by live data and APIs, built for each screen format.
Campaign development
Display Science develops DCO (Dynamic Creative Optimisation) campaigns end to end. We build and test each campaign for the target screen formats and resolutions.
Live data
Creatives are driven by live data and APIs. The platform integrates with external APIs and data sources, shows live news feeds and other real-time information, and supports data-driven campaign logic.
Works with your CMS
DCO can operate with the Display Science CMS or with third-party CMS platforms.
Live in Singapore: an example of such an integration is currently live, with news feeds running on large-format transit screens alongside scheduled advertising content.