Capabilities

Secure, Cloud-Based CMS

Campaigns, playlists, assets and schedules for a screen network, managed from one cloud-based CMS.

Campaigns, playlists and assets

Operators manage campaigns, playlists and media assets in the CMS.

Scheduling and targeting

The CMS supports advanced scheduling and dayparting, which sets different content for different times of day. Campaigns can be geo-targeted. Creatives rotate equally across plays and loops.

Ad formats

The CMS supports display-only ads and interactive ads.

Live data

External APIs and live data integrations connect the CMS to other systems and data sources.

Dashboards

Real-time campaign dashboards show live ad-play reporting and campaign performance over time. Operators can share a dashboard directly with an advertiser and export the data for further reporting.

Access and audit

Role-based access control (RBAC) sets what each user can see and do. The CMS is auditable.

Dashboard charts: ad plays per day and engagements per day
Advertiser dashboard - ad plays and engagements per day. The dashboard labels ad plays as "Impressions".

Built on the CMS

Custom Workflows

Our platform can be adapted around specific operational, commercial and technical requirements.

  • Custom CMS workflows and user roles
  • Specialised scheduling and playback behaviour
  • Integration with external systems, APIs and data sources
  • New functionality can usually be developed where standard capabilities do not cover the requirement

Emergency Broadcast

An authorised user puts one message on selected screens or on every screen, and stops it when the event ends.

  • Full-screen message on selected screens or an entire network
  • Started by a person with the right permission
  • Part of normal CMS operation
  • Normal content returns when the user stops the broadcast

Book a live demo

Detailed capability documents are available for CMS, remote device management, programmatic DOOH, DCO and audience measurement. Ask us for a copy.